May 16, 2017
Emmi Wins ClearMark Plain Language Awards for the Fourth Time
Spanish translation program receives Award of Distinction
CHICAGO — May 16, 2017 — Emmi, a provider of interactive patient engagement solutions, is the recipient of two national ClearMark Plain Language Awards of Distinction from the Center for Plain Language, a non-profit organization that helps government agencies and businesses communicate clearly to consumers. Emmi’s Spanish language program on family nutrition, “La nutrición para toda la familia” won an Award of Distinction in the Spanish category. A second Emmi® program, “Health Insurance: What You Need to Know,” won an Award of Distinction and was the overall winner in the Long Multimedia category.
“Without clear, plain language, communication isn’t effective. This is particularly true in healthcare,” said Susan Kleimann, Chair at Center for Plain Language. “We recognized Emmi for these two entries because they present information on complex topics in plain language terms, with an approachable and reassuring tone and style that guides users well.”
The Center for Plain Language established the ClearMark awards to set a high standard for clarity and simplicity in the documents and materials created by North American companies, governments and organizations. Entries for the ClearMark Awards are assessed by a panel of experts using international plain language standards. Past award winners include AARP, the American Academies of Pediatrics, and the Centers for Disease Control and Prevention
“Ensuring complex medical information is presented in a concise, easy-to-understand way is a core component of Emmi’s program development,” said Geri Lynn Baumblatt, Executive director of patient engagement at Emmi. “We are particularly honored to receive the Spanish language Award of Distinction from the Center for Plain Language in recognition of our dedication to helping healthcare providers extend their reach to provide patients with clear, consistent healthcare information in the language they are most comfortable using.”
Emmi combines proprietary content and technology to create interactive multimedia programs and call campaigns designed to motivate healthy behaviors and build trusting ongoing relationships. Programs leverage multiple communication channels and use plain, conversational language that’s easily understood across all health literacy levels. A combination of narration, animation and text helps address multiple learning styles, results in better attitudes toward the messages and, ultimately, increases retention and comprehension to effectively drive action. More than 200 Emmi programs are available in Spanish. The most utilized programs are available in multiple languages, and Emmi continues to expand its library of translations.
Emmi’s awards were presented at the 8th Annual ClearMark Awards Banquet and Ceremony on May 9th, 2017 at the National Press Club in Washington, D.C. More information about the awards can be found here: http://centerforplainlanguage.org/awards/clearmark/2017-winners/
Emmi® helps healthcare organizations extend the reach of care teams in and beyond the care setting, enabling them to build stronger relationships, enhance the care experience, improve health outcomes and support value-based care initiatives, while increasing revenue and reducing costs. Emmi combines a science-based approach to communications design with healthcare expertise and a patented technology platform that brings dynamic, interactive and personalized multimedia interactions to life. Clinicians use Emmi to provide education, document select patient actions, engage people to take action, and gather insights beyond the clinical setting, while enabling them to focus on patients who need the most help. For more information, visit emmisolutions.com, or follow the company on Twitter, LinkedIn, and Facebook.
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